• Three Selling Tactics Every Small Business Should Enlist

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    Efficiency demands processes, protocol, and forethought in every facet of your business. This endeavor enlists strategy, operations, marketing, your finances, and especially sales.

    Many successful business owners share a few things in common. They are passionate about their business, knowledgeable about their talking points, and they know how to respond to every doubt, question or concern without missing a beat. The magic touch they all share is they excel at sales.

    Sales is the pulse of every business, if you can’t convince a potential customer to use your product or service your business will not exist, let alone succeed.
    Here are three sales tactics you should master to increase your sales effectiveness.

    Believe in What You’re Selling
    For business owners, this isn’t too big of an ask because we are intrinsically devoted to and passionate about our own businesses. Most business owners truly believe that they are the best at what they do and what they provide is unparalleled in excellence.  So just sell them what you know!

    Scarcity Principle
    If you portray that your products or services are limited, you can encourage clients, and/or potential clients to be decisive.  For instance, a house painter may convey he may have to move on and sell the services to another client, and they may not be available to the first client by the time they get back to them. Using scarcity is a little different if you sell products rather than a service, but you can apply this method using the concept of promotional pricing or if you have a limited number of items in stock.

    Make the Experience Enjoyable for the Customer
    Make sure you always give your client your undivided attention. Ask questions so you can learn about them, and then try to swing the casual talk towards subjects that they are familiar with and enjoy talking about.  End every conversation that you have a with a potential client with ‘Thank you so much for giving me your time, I really enjoyed speaking with you.’ Even if you don’t make the sale, you will secure an image in the client’s mind about your brand, and the quality of your services. You never know when that can turn into a referral or a potential client down the line for you.

    Whether you are on your own or have a sales team, incorporating these three sales principles will allow you to have stronger, more efficient sales conversations.  Happy Selling!

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