Keynote Speaker Amy Fenollosa, Director of Coaching and Talent Development, The Latimer Group
Developing Your Personal Brand & Articulating Your Fingerprints
This session will lead the audience on an introspective journey to identify and articulate their personal brand, or fingerprints, the lasting impression that they leave after every encounter. Fingerprints reflect who they are, what they stand for, and how they leave a positive impact. Participants will learn the concept of personal branding and will begin to uncover heir own unique attributes. They will learn to demonstrate their fingerprints through everyday actions and to enhance their credibility through self-awareness and personal branding. This session will help people recognize their value and present themselves authentically in different situations.
Amy Fenollosa brings 20 years of professional experience to her role at The Latimer Group. As an executive coach, lead facilitator, keynote speaker, and content designer, Amy transforms her
client’s communication. Through coaching, she helps leaders discover their authentic style, enhance executive presence, and develop confidence in their communication ability. Amy helps clients reach their goals by illuminating blind spots, challenging
their assumptions and supporting their growth. Her positive and direct style helps leaders achieve their full potential. She has worked with a broad spectrum of clients from emerging leaders to senior executives in small groups and individual coaching sessions. An engaging keynote speaker, Amy brings real-world examples and practical application to her presentations. Her thoughtful, inquisitive approach allows individuals to discover their strengths and improve their skills through introspection and practical assignments.
How to Maximize Your Year-End Giving presented by Kimberly Spanier
Over 30% of all annual giving happens in the last 4 weeks of the year. Do you have a plan to maximize your fundraising dollars? Join Kimberly Spanier to learn strategies to increase your year-end giving, PLUS social media tactics and tips for writing a compelling Annual Appeal letter.
Kimberly Spanier is the Director of Marketing for Mosaic's Nonprofit Marketing Division. Kimberly has a great deal of experience working with nonprofits. As the co-owner of Kaze Design, a boutique marketing, and design firm headquartered in Washington, DC, she worked alongside several national nonprofit associations helping to build their brand awareness, community outreach, and funding strategies. Kimberly also worked collaboratively with Promoting Public Causes, a cause marketing firm, helping nonprofits build a lasting partnership with community-minded Corporations. Kimberly is very active in the local community and was the recipient of the 2018 Women of Excellence Award for her philanthropic work.
She currently sits on the Executive Board of Directors for the Shoreline Chamber of Commerce and the Board of Directors for Starship Dance Theater and Clear Lake Improvement Association.
Leveraging Social Media for Non-profits presented by Maria Miranda
At one time, a case for support was a collateral document that defined the impact and needs of an organization in an attempt to engage current and potential donors. While the need to create a case still remains, social media has reinvented the method. Today (and for the foreseeable future) "making the case" requires a constant effort. The good news? Social media makes this process accessible and rewarding. In this presentation, respected social media advocate, Maria Miranda of Miranda Creative, will review best practices and helpful tips designed to maximize the resource of social media — with the focus on not only growing an appropriate audience but achieving realistic conversions. Maria will share ideas for the effective use of Facebook and Instagram, as well as some related digital media (emails/digital retargeting) and answer common questions regarding advertising, effective content and overlooked tools.
Maria Miranda is the Founder/Creative Director of Miranda Creative, an award-winning brand management company serving clients from Maine to Florida since 1988. Maria received her undergraduate degree from the University of Connecticut and completed post-graduate studies in trademark law, digital media, and interactive design. A recognized women/minority entrepreneur, Maria is an instructor for regional colleges, chambers and SCORE mentors. In 2014, Maria was honored to be named Citizen of the Year by the Regional Chamber for Eastern Connecticut. She is also the proud owner of # (hashtag) the black lab mascot of Miranda Creative.
The Major Gift Process presented by Sarah Shrewsbury
Ever wonder: Where do I find potential major gift donors? How do I approach them? What are they looking for? How do I build a relationship with them, so I can eventually solicit them? What do I say in an email, or if I bump into a potential major gift donor? Come to this workshop and find out. We will go over the specifics of The Major Gift process: Identify/ Research-Qualify-Assign/ Cultivate/Solicit/Steward.
Sarah Shrewsburystarted Vineyard Consulting in 2013 to help nonprofits start or enhance their major gift fundraising programs and campaigns. Previously, for over two decades, Sarah was a major gift development officer for nationally recognized nonprofits, including thirteen years at Yale University. She raised tens of millions of dollars for multiple organizations. As a consultant, she raised $200k from individuals and foundations, in under a year, to complete the funding for the conservation of East Lyme’s 200-acre Headwaters of the Niantic River. Most of these donors were not previously familiar with her client, nor with this project. She also helped the Women & Family Life Center to exceed their $500,000 campaign goal by $87,000, eighteen months ahead of schedule. Sarah is a former member of the board and Advisory Committee of the Guilford Land Conservation Trust and has lived in Guilford for most of her life. www.vineyard-consulting.com
Board Members Roundtable facilitated by Roger Joyce and Jim Rochford
Roger Joyce retired after 37 years from the Bilco Company in West Haven, last serving as Vice Chairman and EVP. Roger also spent many years serving various nonprofit organizations including the Greater New Haven Personnel Association, the Manufacturers Association of New Haven County, the West Haven Economic Development Corporation, the Greater New Haven Chamber of Commerce and CBIA. Community organizations have benefited from his experience as well: American Cancer Society, St. George Parish Council, Our Lady of Mercy School, Easter Seals, University of New Haven, Tweed New Haven Airport Authority and Roger also served from 2006-2008 on the Governor’s Competitiveness Council. Although Roger has taken a step back, he currently serves as the Treasurer of the Guilford Foundation.
CEO Roundtable facilitated by Eric Dillner and Denise Henry
Denise Henry is the Executive Director for SARAH Inc., a shoreline based non-profit agency with approximately 130 employees that deliver services to over 1200 families, children, and adults in 31 towns across four counties. SARAH Inc. provides Birth to Three services and services for adults with disabilities that include employment supports, volunteer and retirement opportunities, and community-based life skills training. Denise has more than three decades of experience in the human services field. During the course of her career, she has worked extensively as a behavioral clinician, in quality assurance, project management and programmatic oversight for residential, day and employment services. Denise is also well versed in human resources, fiscal and operational best practices. She earned her undergraduate and graduate degrees in psychology at the University of Leiden in the Netherlands.
Insight from Foundation Grantmakerspresented by Jackie Downing and Liza Petra
Jackie Downing is the Director of Grantmaking and Nonprofit Effectiveness for The Community Foundation for Greater New Haven. She divides her time between supporting the competitive grantmaking process and strengthening nonprofits through capacity building programs, workshops, giveGreater.org®, and technical assistance. A graduate of Southern Connecticut State University, Jackie started her professional career at the New Haven Symphony Orchestra. She went on to be Development and Program Director at the Dixwell Community “Q” House and Development Director at her alma mater Sacred Heart Academy. She spent four years the Deputy then Chief Administrative Officer for the Town of Hamden, and five years in Fund Development at the Greater New Haven Community Loan Fund.
Liza Janssen Petra is the Executive Director for the community foundations in Branford and Guilford, Connecticut. Prior to these roles, she served as the Executive Director of the Women & Family Life Center. Both the Guilford Foundation and the Women & Family Life Center received “Service Organization of the Year” awards from the Shoreline Chamber of Commerce under her tenure. She just completed her term as Chair of the Friends of Wellesley College Athletics National Committee, currently sits on the Human Services Council for the town of Guilford and has served on a number of regional committees and Boards. Liza earned her BA from Wellesley College in English and a Master of Government Administration from the University of Pennsylvania.