While there are countless forms of marketing, search engine marketing (SEM) will literally "put your business on the map." In this workshop, respected media marketer Maria Miranda of Miranda Creative will outline 10 key actions you can take to improve your chances of being found by your target audience on the leading search tools of Google, Yahoo, Bing and Facebook.
Highlights of the presentation include:
A search engine primer
Google's algorithm and the impact on SEO (search engine optimization)
Google maps/places and Google+
Organic SEM vs paid SEM
The impact of social media and the importance of content
You will leave this class empowered to make changes in your own marketing efforts and, as a result, will improve your search results in less than 30 days.
