SEO 101 with Peter Sikes from Shoreline Pixels

Description

SEO 101

''SEO'', or ''Search Engine Optimization'' is a widely misunderstood term. This seminar aims to clear up some of the fog around this important concept, key to making sure that your web-based presence is being recognized and picked up by Google's Search Engine.

Key point we'll try to address include the following main conceptual areas. Each point, in and of themselves, is a topic worthy of a much deeper discussion, but we'll try to give some pointers to guide attendees in how to find the answers they need most:

1. Get found on Google search and Maps - How does the world's most dominant Search engine work, and how can we make it work for us?

2. Google Account - a free account from Google also includes access to a host of free services. We'll cover the important ones.

3. Make your website work for you - Tips and highlight to making your website is working for you, and not against you.

4. Tips for Measure Online Success - an introduction to Google's suite of analytical tools, a freely available series of online tools designed to help you evaluate your website, business listing, and your ad campaigns. We'll touch upon Google Search Console, Google Analytics, and Google's Test My Site tools. Track and measure.

Shoreline Pixels specializes in helping small businesses along the shoreline put their best face forward in a rapidly evolving digital world. Peter Sikes is a Google Certified Street View Photographer, providing businesses with interactive virtual tours to enhance their websites for visitors. Combining quality digital imaging with sound advice on how to best make your ''digital identities'' work for you, has proven to be an effective way to help small businesses grow online. Peter is also an accredited member of Google's Official City Partners Program, and acts as an Ambassador for Google's programs aimed at helping Small Businesses succeed along the CT Shoreline.